A little less than two weeks ago, I was on my way to the grand opening party for the new Lovely bridal boutique in downtown Philly. From researching a bit about the brand, I knew that these boutiques are small (Lovely has locations in LA, NYC, and DC in addition to Philly), but I didn’t realize how much I would absolutely adore this shop until I walked up to the front door.
Lovely Philly, you had me once I spotted the gorgeous dresses in the windows. And let’s just pause to admire the font on the door. YES, PLEASE.
I walked through the front door, and was immediately greeted by the boutique’s owner, Ivy. Guys, she’s so sweet. And she was wearing a floral crown. They are my favorite bridal hair accessory ever.
I spent the night sipping champagne from Pinot Boutique, enjoying the most delicious sweet treats from AMR Catering and chatting with Amanda and Carina from Love Me Do Photography. Also, the event’s design by Be Lovely was so spot on. Searching for a vendor in Philly? This group is definitely not to be missed!
Then there were the true stars of the evening: the gorgeous and affordable (!) gowns. I was first drawn to Lovely because I love Carol Hannah Whitfield’s designs. As in, I love every dress, and I was pumped to be able to see one in person. While I was exploring the shop, I also discovered brands new and already familiar to me that I now officially love just as much, like Lea-Ann Belter, Watters, and Ivy & Aster. Also, Katie May is going to be launching her line at Lovely Philly at the end of November, and it’s definitely not to be missed! Basically, Lovely feels like the best kind of carefully chosen collection of romantic gowns just waiting to be tried on by you.
By the end of the night, I knew that Lovely is exactly where I will want to purchase my dress one day. It’s so beautiful, but more importantly I truly felt relaxed and at home. If you’re searching for your dress, definitely find a Lovely boutique near you.
Thank you so much for a wonderful grand opening party, Ivy + Team Lovely Philly! I can’t wait to move in stop in again soon!